Esther Phang

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How Social Media Use AI to Improve UX

Here are 3 areas that Social Media Platforms use AI to improve User Experience

  1. Social media use AI to customise your feed based on your preferences. It can analyze your likes and provide tailored suggestions that are tailored to your individual interests and tastes.

  2. AI is also trained to detect and eliminate false news, helping to protect users from inaccurate or misleading information.

  3. AI can be used to target advertising to relevant audiences, which allows businesses to reach more people and increase their sales.

All in all, AI has become an integral part of the user experience on social media, and its use is only expected to increase in the future.


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